This media release says it all. This is the Tourism Minister Kate Jones going to town again on another campaign marketing our diverse offerings and in partnership with Singapore Airlines and others and including Cathay. One of our members is in Europe and was at the launch. He sent me this text “Hardly even mention the GBR and Cairns. It was all about where the reef starts at the southern part of the Great Barrier Reef ( presumably off Bundaberg)”. Then the media release goes on to talk about Cairns and the tropics with partner airline Cathay who no longer fly here!. The media release talks about all the RTO partners in this campaign. Our visitation figures indicate strongly that we need to change the focus. We need to chart our own course here and place a greater emphasis on what sets us apart as a holiday destination. TQ is trying to be all things to all people and it is not working. Important that the Council takes steps to introduce a visitor levy to assist this process.