Media Release – Queensland Government

Minister for Innovation and Tourism Industry Development and Minister for Cross River Rail
The Honourable Kate Jones

New Far North Queensland marketing campaign launched in India

The Palaszczuk Government will launch a new marketing campaign this month to boost Indian tourism numbers to Tropical North Queensland.

Member for Cairns Michael Healy said the new initiative would include an integrated marketing campaign in India encouraging visitors to come to Tropical North Queensland via Singapore on Silk Air, which flies daily into Cairns.

“We’re investing in this campaign to bring more high-value travellers to Far North Queensland and support local jobs,” he said.

“It’s crucial that we’re active in this space – making sure that Cairns and the Great Barrier Reef is top-of-mind for Indian tourists looking to book their next holiday.

“This will coincide with the great work TEQ is doing in Queensland – bringing prominent Indian media personalities to the region later this year to maximise the success of this campaign – as well as other work TEQ and Cairns Airport are currently doing with Silk Air.”

The marketing initiative in India comes after Mr Healy and Tourism Industry Development Minister Kate Jones met with local tourism operators in March to discuss the industry’s challenges and opportunities for the future.

Tourism Industry Development Minister Kate Jones said 24,000 Indian tourists spent $15.8 million in Tropical North Queensland in 2018 – up from 2014 when 13,000 Indian tourists spent $8.7 million in the region.

“Singapore is a vital connection for tourists looking to travel to Queensland from the subcontinent. That’s why our partnerships with airlines with a strong presence in Singapore are so important,” Ms Jones said.

“We’ve worked very closely with tourism operators on the ground to fine tune the marketing strategy for Tropical North Queensland to make sure taxpayers get best bang for their buck with this campaign.

“We’re also investing in new tourism attractions in the region that we know will attract visitors and support local jobs and businesses in the region.”

Media contact: Jack Harbour 0419 620 447